Positive Impact

Positive Impact

I am involved in several projects that put connection to nature, sustainability and social impact front and centre, such as Pod Net Zero Podcast Host, Purpose Disruptors Ireland and Board Director of Leave No Trace.

Pod Net Zero
Podcast Host

I produced and hosted a podcast called Pod Net Zero. This was done in connection with Ad Net Zero which is the global initiative to get the advertising industry to Net Zero. It was supported by IAPI (Institute of Advertising Practitioners, Ireland), Mediahuis, The Podcast Studios and Droga5, Accenture Song.

A boutique podcast with 8 episodes, I spoke to practitioners and though leaders across the FMCG, beverages, health and energy sectors as well and those in media, advertising, production and sustainability.

It is available on all platforms but here are links to Spotify and Apple

Purpose Disruptors

Purpose Disruptors is an organisation started in London with the purpose of changing the advertising industry for good through inspiration, robust research and public advocacy. Check out the website here.

I joined in May 2020 and have been active in Dublin organising events to educate and inspire the industry. We have shared the #changethebrief tool with the industry to help people understand how to take action.

We have done research to understand what citizens in Ireland would like for a good life and thus from advertisers. Check out the Good Life 2030 Project here.

Pop along to the Purpose Disruptors website linked above to sign up for the newsletter to stay up to date with everything that is happening.

Leave No Trace

Leave No Trace Ireland is an environmental organisation that inspires people across Ireland to cherish and protect our outdoors.

I joined the Board of Directors in early 2021 and am continually impressed by the growing team and all the work we do as we partner with communities, government organisations and business partners.

Check out our website here.

Check out our social channels Instagram and Linkedin.