HOW I CAN HELP YOU
Clarity and inspiration must be at the heart of brand strategy. Only from there can powerful creative communications and innovation develop. I have advised businesses on five continents how to connect better to their audiences.
E.g. FoodCloud, Fincovi, Smurfit Kappa
Qualitative | Global trends
I have 20 years of experience, designing innovative qualitative and quantitative research projects. I manage the entire qualitative research process end to end including online and in person interviews, focus groups and ethnography.
E.g.: Dublin City University, DBS, Microsoft
I design and deliver workshops on brand purpose, innovation, and internal culture change.
I am passionate about sustainability and founded a voluntary group called Kinder To Earth, and I brought World Clean Up Day event to Ireland.
E.g.: Dublin City Council, Dublin City University.
Life | Career
Transformational Coach (trained with Animas London) with a Masters in Social & Cognitive Psychology from University College London.
I work with individuals and groups to transform personal lives and careers.
E.g.: Common Purpose, Irish Life, individual clients
Strategy | Research | Facilitation | Coaching
BRAND PURPOSE | FINCOVI
Fincovi are a specialist in renewable energy, set up in Ireland and working internationally with Fund Directors and Financial Controllers. They wanted to create a clear brand strategy that would guide every piece of marketing. Through interviews and a workshop with key team members, we uncovered their brand purpose, vision and values.
OUTPUT: Brand purpose and brand strategy that directs all marketing communications.
"Colette worked with our team to distil and crystalise our brand. We’re delighted with the result and can now move forward with our website, brochureware and comms strategy with confidence.”
Ray O'Neill, CEO Fincovi
INTERVIEW FACILITATION | IRISH LIFE
I managed the set-up and conducted testimonial interviews. This required life-coaching skills to create a safe space on difficult personal topics and strategic acumen to cover key points.
OUTPUT: Filmed testimonial interviews that are genuine and customer focussed.
"Colette Henry delivered great work for us in a fast and professional manner. She was mindful of the strategic objectives and combined this with great compassion for individuals she interviewed who warmed to her with ease. I am very happy to recommend Colette."
Siobhán Kelly, Senior Manager, Marketing Communications at Irish Life.
INSIGHTS & STRATEGY | DUBLIN CITY UNIVERSITY
To understand the lived experience of students across the various campuses, I partnered with the university to identify key groups and conduct deep dive qualitative research.
OUTPUT: A large-scale multi-campus report with actionable strategic recommendations.
The Quality Promotion Office in DCU has been delighted to work with Colette in 2018, who facilitated seven student focus-groups as part a key piece of research to inform an important review at the University. From "concept, to design of the focus group session, to the execution of the facilitation and the output reports, Colette's approach was extremely conscious of our needs as a client. Her extensive experience as a facilitator enabled us to get the very best from the student focus groups in terms of insight and analysis. Throughout the process, she consistently delivered beyond our expectations; given the complexity of the overall project, it was an immense weight off my mind to know that this element was being so expertly handled and delivered."
Aisling McKenna, Director of Quality Promotion and Institutional Research, Dublin City University.
WORLD CLEANUP DAY 2018
World Cleanup Day is the biggest civic action movement in one day where millions of citizens across 158 countries came together to clean up their countries. It started in Estonia in 2008 and spread around the world, and 2018 was the first time in Ireland.
I led the movement in Dublin with zero budget and managed to bring together 250 people across 15 local events. I managed all aspects of the project: media promotion, marketing, logistics, health & safety, legal and sponsorship. I got Dublin City Council, the Lord Mayor of Dublin, the Estonian Embassy on board and managed to get the attention of An Taoiseach Leo Varadkar.
I was invited to the Dublin Tidy Neighbourhood Awards and given a special acknowledgement by the Lord Mayor for bringing the global event to Dublin.
Video Creator : Amelia Caulfield
SUSTAINABLE INNOVATION | DUBLIN CITY COUNCIL
We need to move collectively towards a circular economy, where waste is designed out of business processes. A team in Dublin City Council spotted that small and medium enterprises needed education and support to make these changes, so they created a training course.
But how should the course be positioned, branded, marketed and designed in a way that it would really capture the attention of one of the busiest audiences?
I created and facilitated a one-day Innovation Sprint workshop to develop the brand in one day. I brought the team of designers and DCC (all of whom had never met each other before) through a rapid innovation process. We developed a new name, Modos, a new logo and basic brand design, a leading copyline, a strategic story and a user-centred design approach to researching and connecting with potential participants digitally.
This was a superb example of how listening, trusting and delegating appropriately can lead a strong team to achieve astonishing results in just one day.
GRASSROOTS | KINDER TO EARTH
We all have a role to play so I founded an environmental awareness group called Kinder to Earth in 2017 when awareness of sustainability was very low in Ireland.
As awareness grew in 2018 and 2019, I created a small team of volunteers so we could work together to support each other and take action. I set up several meet-up events where we shared experiences and developed ideas to help at a grassroots level.
We held several collaborative events - learning to make our own soaps, celebrating Earth Hour with a candle-lit acoustic concert and learning how to do sustainable gardening (supported by Dublin City Council and The Tara Building).
Video: Amelia Caulfield
COACHING | COMMON PURPOSE
Common Purpose is an international leadership organisation that helps senior leaders and emerging leaders to lead across boundaries. They provide intense and powerful courses that develop cultural understanding and diversity in organisations.
I provide coaching and guidance to groups of senior leaders from across the corporate sector, the public sector and the third sector. We work in a practical way through challenges that they are facing, and practice self-awareness, active listening and open-questioning. Creating a supportive atmosphere is essential so greater understanding of the self and the situation can emerge. All participants take actions and report back to the group on the impact of the session and their learnings and successes.
I facilitate group sessions online and in person with effective results and provide follow-up coaching sessions for individual leaders.
"Colette has a presence in a room (or online!) that brings senior leaders together so they can get really precise on their challenges and develop their solutions. She has the smarts and the empathy that make her a great exec coach and consultant to work with. She has supported Common Purpose on several facilitation and strategy projects over the last two years and I'd be delighted to recommend her."
Dara Connolly, CEO Common Purpose
I facilitated nine workshops across departments with groups of 12-35 people. The purpose was to develop greater empathy and understanding of customers.
OUTPUT: Cohesion across different departments on long-term objectives and greater understanding of their audiences.
INTERNATIONAL TECH GIANT
Dublin has become a hub for technical innovations and skills. Understanding a very specific internal audience was required to develop effective communications.
OUTPUT: Clear direction on creative communications (currently being produced)
UK & IRELAND FMCG
Worked with the client and creative team to clarify the brand architecture and positioning of sub-brands, then lay out the creative insights for each sub-brand.
OUTPUT: Sound Creative strategy & digital communications plan for 2018-2019.
SUSTAINABILITY COMMUNICATIONS STRATEGY
GLOBAL SOLUTIONS LEADER
Uncover consumer/client/citizen insights to provide solid direction for sustainability communications strategy. Work with the marketing team to develop best practice communications systems.
OUTPUT: Global sustainability communications and Award Winning creative concept.
I gravitate towards people and businesses that put sustainability at the core of their purpose.
I combine sharp strategy and genuine empathy to create positive change for my clients;.
I draw on a diverse 20 year career in brand strategy, communications, research, psychology, life coaching and sustainability.
I bring empathy and curiousity to strategy.
Qualified Transformational Coach
Global & Local Brand Strategist
Holistic Problem Solver
Human Insights Expert
Musician & Vocalist
I love meeting smart people for coffee or over Skype, drop me a message.
EVENTS & SPEAKING
The Tara Building, Tara Street, Dublin 2