I gravitate towards people and businesses that put sustainability at the core of their purpose.
I combine sharp strategy and genuine empathy to create positive change for my clients;.
I draw on a diverse 20 year career in brand strategy, communications, research, psychology, life coaching and sustainability.
I bring empathy and curiousity to strategy.
Qualified Transformational Coach
Global & Local Brand Strategist
Holistic Problem Solver
Human Insights Expert
Musician & Vocalist
I love meeting smart people for coffee or over Skype, drop me a message.
Coaching | Sustainability | Strategy | Facilitation
BRAND PURPOSE | FINCOVI
Fincovi are a specialist in renewable energy, set up in Ireland and working internationally with Fund Directors and Financial Controllers. They wanted to create a clear brand strategy that would guide every piece of marketing. Through interviews and a workshop with key team members, we uncovered their brand purpose, vision and values.
OUTPUT: Brand purpose and brand strategy that directs all marketing communications.
"Colette worked with our team to distil and crystalise our brand. We’re delighted with the result and can now move forward with our website, brochureware and comms strategy with confidence.”
Ray O'Neill, CEO Fincovi
INTERVIEW FACILITATION | IRISH LIFE
I managed the set-up and conducted testimonial interviews. This required life-coaching skills to create a safe space on difficult personal topics and strategic acumen to cover key points.
OUTPUT: Filmed testimonial interviews that are genuine and customer focussed.
"Colette Henry delivered great work for us in a fast and professional manner. She was mindful of the strategic objectives and combined this with great compassion for individuals she interviewed who warmed to her with ease. I am very happy to recommend Colette."
Siobhán Kelly, Senior Manager, Marketing Communications at Irish Life.
INSIGHTS & STRATEGY | DCU
To understand the lived experience of students across the various campuses, I partnered with the university to identify key groups and conduct deep dive qualitative research.
OUTPUT: A large-scale multi-campus report with actionable strategic recommendations.
The Quality Promotion Office in DCU has been delighted to work with Colette in 2018, who facilitated seven student focus-groups as part a key piece of research to inform an important review at the University. From "concept, to design of the focus group session, to the execution of the facilitation and the output reports, Colette's approach was extremely conscious of our needs as a client. Her extensive experience as a facilitator enabled us to get the very best from the student focus groups in terms of insight and analysis. Throughout the process, she consistently delivered beyond our expectations; given the complexity of the overall project, it was an immense weight off my mind to know that this element was being so expertly handled and delivered."
Aisling McKenna, Director of Quality Promotion and Institutional Research, Dublin City University.
WORLD CLEANUP DAY 2018
World Cleanup Day is the biggest civic action movement in one day where millions of citizens across 158 countries came together to clean up their countries. It started in Estonia in 2008 and spread around the world, and 2018 was the first time in Ireland.
I led the movement in Dublin with zero budget and managed to bring together 250 people across 15 local events. I managed all aspects of the project: media promotion, marketing, logistics, health & safety, legal and sponsorship. I got Dublin City Council, the Lord Mayor of Dublin, the Estonian Embassy on board and managed to get the attention of An Taoiseach Leo Varadkar.
I was invited to the Dublin Tidy Neighbourhood Awards and given a special acknowledgement by the Lord Mayor for bringing the global event to Dublin.
I facilitated nine workshops across departments with groups of 12-35 people. The purpose was to develop greater empathy and understanding of customers.
OUTPUT: Cohesion across different departments on long-term objectives and greater understanding of their audiences.
INTERNATIONAL TECH GIANT
Dublin has become a hub for technical innovations and skills. Understanding a very specific internal audience was required to develop effective communications.
OUTPUT: Clear direction on creative communications (currently being produced)
UK & IRELAND FMCG
Worked with the client and creative team to clarify the brand architecture and positioning of sub-brands, then lay out the creative insights for each sub-brand.
OUTPUT: Sound Creative strategy & digital communications plan for 2018-2019.
SUSTAINABILITY COMMUNICATIONS STRATEGY
GLOBAL SOLUTIONS LEADER
Uncover consumer/client/citizen insights to provide solid direction for sustainability communications strategy. Work with the marketing team to develop best practice communications systems.
OUTPUT: Global sustainability communications and Award Winning creative concept.
HOW I CAN HELP YOU
What I do
Facilitator | Coaching | Grassroots
I am an experienced facilitator helping organisations build empathy and craft sustainability messaging.
I work as a Transformational Life Coach with clients currently in Ireland and the UK. I founded a group called Kinder To Earth, and I brought World Clean Up Day to Ireland.
E.g. Dublin City Council, Dublin City University, Forum for the Future, Lancome
Brand | Communication | Innovation
Robust investigation and curiousity enable me to bring clarity to brand strategy and creative communications.
I have advised businesses on five continents on how to connect better to their audience through communications and sustainable innovation.
E.g.: FoodCloud, HSBC, Danone, SuperValu, Kenco, Dublin City Council.
Groups | Interviews | Ethnography
I have 20 years of experience, designing innovative research projects that are bespoke to your objectives.
I am a trained Life Coach with a Masters in Social & Cognitive Psychology from University College London; I combine a sharp intellect with kindness to uncover actionable insights.
E.g.: Sainsbury's, Masterfoods, DCU, Irish Life, Simon Community.
EVENTS & SPEAKING
The Tara Building, Tara Street, Dublin 2